Hi, I’m Shawn — a brand creative leader based in the Pacific Northwest with over two decades of turning ambitious business strategy into creative work that actually moves the needle.

I specialize in building and scaling high-performing creative organizations, leading cross-functional teams, and driving creative performance through bold ideas and new technological innovations.

Brands I’ve Helped Elevate

About Me

At Amazon, I built and grew the creative team and stories behind some of the world’s most beloved products: Alexa, Kindle, FireTV and so many more. I also helped send Alexa to the Moon aboard NASA’s Artemis I mission — blending storytelling, technology, and innovation at a global scale.

I’ve been lucky enough to partner with NASA to send Alexa to the Moon. Work with Disney to help Buzz Lightyear launch into infinity and beyond. Produced and directed hundreds of Amazon’s devices launches around the world. And I revolutionized how Amazon creative does business around the world.

Prior to joining the corporate world I was a journalist and nationally recognized photographer for many outlets. I still teach visual storytelling as a guest lecturer at Colleges and Universities.

Featured Work

“Alexa Goes to the Moon”

NASA Artemis I Mission | Project Callisto

Echo Dot Kids Edition | Brand & Product Launch

AMAZON “STARSTRUCK” BRAND VIDEO

AMAZON FALL MEDIA EVENTS

AMAZON “BALDWIN BOWL” SUPERBOWL COMMERCIAL

ECHO SHOW BRAND & PRODUCT LAUNCH

AMAZON KEY BRAND & PRODUCT LAUNCH

AMAZON FIRE TV LAUNCH

AMAZON DASH BUTTON LAUNCH