“Starstruck” Alexa in Space Announce Video
ROLE: Creative Director
In 2022 Amazon, NASA, and partners planned to send Alexa to the Moon as part of the Artemis I mission. “Project Callisto” needed a brand anthem to introduce the collaboration to the public and set the tone for the mission.
The 40-second spot shows the key interaction that would happen during the mission and evokes a deep sense of wonder we all experience when looking up at the stars.