“Alexa prepares to be a Space Ranger”
ROLE: Writer + Director
Disney approached my team for ideas to produce a :30-second pre-roll ad supporting the theatrical release of “Lightyear.” Working with the Amazon Advertising team, we pitched on a concept called “Alexa Prepares to be a Space Ranger” that brought together Alexa’s upcoming NASA mission and scenes from the Lightyear movie. Disney accepted the pitch, and we created a script. My producer and I worked at Skywalker Sound to record additional voice over, custom sound effects, and create the final edits using footage directly from the movie. Disney loved the piece, which drove significant incremental ticket sales in North America.