When Amazon launched the first Echo device in 2015, customers were only able to order a device through an invite system that had to be posted off Amazon.com. As the product was moving into general availability, it gave us a chance to refresh the page and extend the brand we created during launch by adding more lifestyle photography, shorter and more succinct copy, and a new layout that brings more immersion to the page.
Art Director: Shawn Rourk
Designer: Curtis Beach
Photo Art Director: Julia Finch